How to be Sequentially Superior in Internet Marketing

Email is an important aspect of marketing online. But a single email is NEVER enough and in fact can be more costly down the road. Here's why...

Like standard advertising, it takes repetition in order to get people to first absorb the message, understand it and then ultimately take action.
Naturally, some people will immediately respond while others need to see the message more than once before they even think about responding.
The reason is that each individual has a specific buying behavior. For example, the marketplace is divided into several, graduated segments that are based on such behaviors. They are:
Innovators (2.5%),
Early adopters (13.5%),
Early majority (34%),
Late majority (34%)
And laggards (16%).

Innovators are risk-takers and venturesome. They usually respond to new offers immediately and quickly, without giving them much thought.

Early adopters are impulsive, too, and respond to new ideas early taking action soon after the innovators do, albeit a little more carefully.

The bulk of the market consist of the "middle majority" (68%), consisting of the early and late majorities. It's the biggest "piece of the pie."

The first half, or early majority, typically respond to new ideas fairly quickly but are a little more cautious and conservative than early adopters.

The late majority, however, are more skeptical, careful and slow. They take their time, usually shop around and need to see offers more than a few times before giving them any consideration.
The final segment, or laggards, are the slowest to respond. They take action only after time has elapsed, usually once everyone else has done so.
So, what does it all mean to you?

Ultimately, the important thing to note here is that a marketer's goal is to effectively reach, persuade and incite the largest segment...
The middle majority (68% of your market).

But doing so is difficult to do with a mere, single mailing. Repeating your marketing message more than once is essential with this group.

Email marketing is much like blacksmithing. To mold the metal, you must hit the iron:
1) while it's hot,
2) in the right way and
3) many times.

Similarly, since the bulk of most sales occur in the follow-up process, you need to follow up in a timely, consistent and compelling manner

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How to Measure the Success of a Website

Many have asked me how do I measure the success of a website. You will probably agree that it depends. It depends what you want to achieve with the website in the first place.
Ok, ok… Make Money Right?

Most of us build websites to make money. And if that is the case, it’ll be easy to measure success. You would set a target as to how much you want to make with a website right at the beginning. No? Most of us do not have the slightest idea how to build a money making website so I understand why we did not set a monetary target in the first place. Otherwise, it would be a lame reply… “As much as possible!”.

If you make more money than you initially invested, you’ll be in profit. Typically, a DIY website would cost you less than $100 to set up and maintain for a year or even two. So if you make $100 in the first year, you break even. If you make $100 every month from the 6th month onward you are doing really well. So build 20 such websites and you could probably tell your boss you don’t really need that job!
But do you know…

• How to make $100 per month with a website?
  
• What do you sell to make money?
  
• How much traffic do you need to make that monthly cheque?
  

It is true that your website revenue depends on the number and quality of visitors to your website regardless of what you sell - hard goods, e-products, subscription or advertising space (e.g. Google Adsense).

One of the easiest ways to monetize your traffic is to put up Google Ads by registering to be an Adsense publisher. Content website is probably where Google wants the ads to appear so you will need unique and useful content. You will need to optimize each of your web page for search engine so that you will get free traffic from Google, Yahoo, MSN and etc.

So you can see that the success of a website is a function of visitor traffic. Now, let’s determine how much traffic you’ll need to make a $100 cheque every month.

We shall take the example of an Adsense publisher. Since you are a new publisher, let’s target less competitive keywords which you can still get ranked in the top 3 pages with proper SEO techniques. Each click will probably earn you $0.10 or less. You will need at least 1000 clicks to earn a $100 cheque. That will work to 33 clicks every day. If 5 out of 100 visitors click at one ad, you will need more than 650 visitors to your website every day. And that’s a lot of traffic for a new website for a newbie publisher!

If your website is not already generating 500 unique visitors a day then you’ll have to

• Add more content to target more keywords.
  
• Promote your website by submitting articles and press release.
  
• Solicit backlinks by submitting to directories and other related websites.
  
• Rewriting your content to make it search engine friendly and interesting to your readers.
  

Finally, one more tip for you to find out if your content is liked by your visitors. Go check you server log and see how many people bookmarked your website - people usually bookmark a website when they find it interesting and useful. You should have at least 30% of your visitors bookmarked your website.

Affiliate Marketing Guide: Understand The Language

You are about to encounter a language that you have never heard before - the language of Internet Marketing, as it relates to Affiliate Marketing.
It is important that you understand what it all means, to ensure that you are signing up for programs that are worth your time. As you will learn later, it is important to read the terms and conditions for affiliates.
Sometimes, you will be presented with those terms before you sign up, and sometimes you will be presented with them after you sign up - but it is important that you read them, and it is important that you understand what is being said.
It is also important that you understand what the following terms or abbreviations mean:

CPC - Cost per click. This relates to how much it costs for each click an ad or link receives when advertising on a CPC basis. In other words, instead of paying a flat rate for the advertisement, you would pay a certain amount of money for each click the ad receives.

PPC - Pay Per Click. This relates to CPC, where you pay for each click that your ad or link receives. Google AdWords is an example of Pay Per Click advertising.

CTR - Click Through Rate. This number is usually represented as a percentage, and it refers to the number of times your ad was clicked on, in relation to how often the ad was viewed.

CPM - Cost per thousand. The amount of money you pay for every one thousand ad impressions.

URL - Uniform Relay Link, otherwise known as a link, or a website address.

Affiliate Link - A URL or link that is assigned to you by the affiliate program. This is the link that you will promote, as it is used to track your clicks and sales.

Charge Back - This will be an important term to you. This refers to when customers cancel their orders, or have their credit card companies reverse the charges. It basically means that you lose a sale. Some affiliate programs will hold money back each pay period to cover potential charge backs/refunds, and release that money to you after a specified period.

SPAM - Unsolicited Commercial Email. This term also refers to commercial posts on forums and blogs. Most affiliate programs will have strict anti-spam regulations that you must follow.

Co-Branding - Some affiliate programs offer co-branding options, where your company name or logo is placed on a reseller's website, or on the product itself.

Referral Link - The same as an affiliate link.Tracking - The method or software used to record sales, clicks, leads, and other information that has to do with your affiliate link.

HTML or HTML Code - HTML stands for Hyper Text Markup Language. This is the programming language used to build webpages. HTML code generally refers to a small portion of HTML code, such as that needed to place affiliate links or banners on your webpages.

Super Affiliate - This refers to anyone who is making a lot of money in affiliate marketing, if you are an affiliate. However, if you have an affiliate program for your own product, this refers to your top affiliates - the ones who are making the most sales for you.

Opt-In - This refers to ezine subscriptions, newsletter subscriptions, or email lists in general. Basically, it means that the subscribers on any email list have chosen to receive the information the list owner is sending. Typically, they have confirmed their email address and their request by clicking on a link in a confirmation email, which is known as double opt-in.

1st Tier and 2nd Tier - If you are signing up for an affiliate program, directly through the company, you are first tier. If you are signing up under someone else, you are 2nd tier. However, when someone signs up under you, you are first tier, and they are your 2nd tier. Each tier gets a different commission rate for sales. In other words, when you sign up under someone else, when you make a sale, you get a full commission, and the person you signed up under gets a partial commission.

Joint Ventures - Joint ventures are similar to affiliate programs, but they operate a bit differently. The concept is the same - one person promotes another person's product for a commission. However, usually the commissions are bigger, and the person doing the promoting is working directly with the owner of the product.

Direct Mail - This refers to advertising that is done via postal mail. There are strict laws about direct mail, and many affiliate programs will have terms and conditions relating to direct mail to promote their product.

Cookies - A cookie is a piece of code that is written to the cookie file on a person's computer when they click on an affiliate link - or when they visit sites that use cookies, such as sites that require a login. The cookie does not harm your customer's computer at all, and is simply there to make sure that you get credit for the sale if they come back later to make a purchase.

Affiliate Agreement - The agreement that usually lists the terms and conditions related to an affiliate program. In most cases, you will agree to the affiliate agreement by checking a box when you fill out an online form to join the program. Some affiliate programs, however, will require you to print out, sign, and fax the agreement. Make sure you read these agreements.

Conversion Rate - This is the number of sales in relation to the number of clicks received. Usually portrayed as a percentage.

Commission - The amount of money that you as an affiliate will receive per sale. Some companies will list this as a percentage, such as 50%, while others will list it as a dollar figure.

Associate or Associate Program - This is the same as an affiliate program.

Banner Ad - A graphic that is placed on your website and linked with your affiliate link.

If you come across other terms or abbreviations that you aren't sure of the meaning of, make sure that you stop and go find out what it means before agreeing to anything - or before doing anything. Not knowing can cause problems later on. Feel free to leave a comment on any new term or email me at theinternetbiz@gmail.com and i will get back to you soon.

My Knowledge to Internet Marketing

If you are into Internet Marketing , you know that this course ‘The Insider Secrets to Marketing Your Business on the Internet’ is the #1 best-selling Internet Marketing course out there.
If you do not believe me go right now to google and search for internet marketing and you will see Derek Geh’s marketingtips.com position at the no.1 spot.
My Brother bought it for $350 but you can actually test it for only $2 before you decide to buy! It’s really a good deal how I wish I was that lucky then =P. My knowledge abt how I knew so much about Internet Marketing almost 80% of it are from that package alone.
If you are serious about Internet Marketing and want to increase your learning curve in Internet Marketing then I suggest you click the picture below to try out the trail today.



Time is everything.. you dont want to waste time reading many many books to and still know nothing abt internet marketing.
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What is an Affiliate?

In Internet marketing, an affiliate is a person or company which sends visitors to a website in exchange for commissions.

Affiliates can earn commissions in three ways: per click, per sale and per lead.Pay-per-click programs have declined dramatically in numbers because of click fraud.Pay-per-sale and pay-per-lead programs are still very common.

These days, affiliate merchants or vendors the whole process easy for affiliates. You go to the vendor's site, type in your name and address, and wait for your website to be approved. In some cases, approval is automatic.Each affiliate is given a unique link to paste into his or her website, so the vendor can track which affiliate is responsible for generating a sale.Most affiliates own a website or several websites. However, some earn commissions by paying for advertising and sending the visitors directly from the ads to the merchant.This "affiliate arbitrage" is a tough field for a newcomer. It's easy to spend more than you earn. Instead, I strongly recommend you start by creating your own website.

Here's a common misuse of the word "affiliate":
WRONG: "I want to add some affiliates to my website."
CORRECT: "I want to add some affiliate products to my website."
CORRECT: "I want to add some affiliate links to my website."

Being an affiliate is a bit like being a commissioned sales person - online.There are many advantages in having this sort of business.
For example, you don't have to create a product, you don't have to carry any inventory, you don't have to worry about handling products, or postage, or refunds.You work from home, choosing your own hours. You are your own boss.Affiliate programs are usually free to join.
Disadvantages? You have to have discipline and determination to succeed.For newcomers to Internet marketing, joining an affiliate program or two is an excellent opportunity - a good way to earn money without producing your own product.

Why earning affiliate commissions is so much easier than managing your own business!

1.Profit immediately and with zero risk! There’s never any cost to you.

2.Eliminate the hassles of product development, ad writing, order processing, shipping, refunds, and customer service. Let others do all that. All you do is drive visitors to their site! Never spend a dime to develop, produce, or warehouse products. Others have invested years, and hundreds of thousands of dollars, to produce cutting edge books, courses, newsletters, and software. So you don’t have to!

3.Earn money 24 hours every day, even while you’re sleeping or sailing in Hawaii. Unlike normal jobs and even self-employment (where your income is limited by the number of hours you work) you can earn a limitless income working a couple of hours per week!
We have a HUGE stake in your success. The more sales you make, the more money both make… and the more loyal you’ll become. That’s why we’ve gone to great lengths (and expense) to develop ultra-motivating ads and sales letters.

Dr Mike Part 3

My Full Review From What I learnt from Dr Mike’s Preview!

5. Focus on unique content
Not only do you need your content to be unique, but also summarized it in your own words so that people would know who you really are.

6. Size of the Ads in Adsense
Dr Mike is famous for one thing and that is the income he made from Adsense. This is what he said about Adsense. The top 2 most performing Ad types are the Large rectangle and Leaderboard ads.
You would want to put your Ads on the top of the page where it will be the 1st thing that your viewer will see or using the longer banner Ad Size on the size of your site.
He also mentioned, Ads must be borderless with no border and the color of the links or Ads must be in BLUE! WHY? Because it’s the universal language that everyone knows anything that is blue and is underline is a link you can click!

7. Check Quality of Ads on Adsense
You can go to Digital Point Adsense SandBox to check the quality of your ads, to see how your ads appear on your page.

8. The Best Types of Adsense Sites!
If you noticed one thing that Google, YouTube, Myspace all have one thing in common. If Dr Mike did not said it I would not have noticed it too. It’s called Visitor Contribution Systems (VCS) .
VCS sites are great sites for Adsense. Why? The content that is created on the site is not by you but by your visitors who contribute into the site. You noticed all these sites really grow big and many people participate in them!
Other examples of VCS sites are forums, reviews, picture sites, feedback sites and much much more.

9. How to Choose the Right Market
According to Dr Mike, you will need to ask the following questions to get your answer.
Q1. Am I interested in this market?
Q2. What is the past performance and long term viability of this market?Q3. How accessible is this market?

10. Taking advantage of Web 2.0
What is Web 2.0? Websites like www.namespy.com , www.youtube.com are some examples. They make use of the latest technology on Web 2.0 platform to develop these sites.
Do you know that according to Dr Mike, myspace.com has 1.6 Billion traffic, that is twice of what Google is getting.

11. Top 4 Methods Dr Mike Used to Drive Traffic
Method 1. Link Authority (<-- It's the BEST!)
Method 2. Social Bookmarking (<-- this really works)
Method 3. Submit Articles (<-- A Must DO!)
Method 4. Press Release (<-- Not yet done but soon!)

Dr Mike Woo Ming Part 2

3. How Much Is Google Really Worth at Moment

Dr Mike explained that Google currently to date is worth US$152 Billion Dollars as at 16 Nov 2006. A according to his research he said that US$825 Million Dollars is given to Google Adsense.

That shows that there are real money to be made in Adsense as to every $1 that Google makes they actually give 79 cents to Adsense on the average!

4. What 99% of Internet Marketers Got Wrong With Adsense

99% of Internet Marketers do not create targeted content to their website. Meaning if you are selling fish. You dont want to just talk about fish but talk about rare asian fish that is so targeted to people who wants to know where they can find rare fish.

He said that, the more targeted your content is the better it is! The more unique your content, more visitors will keep on coming back to your website which I totally agree =)

Things that you can write about can be in a form of a product review using articles. You can easily get freelancers from www.elance.com or scriptlance.com and pay like Us$5 to US$7 per article to be written for you.

More to come in part 3... Stay Tuned!